Home > Search Results: keywords:"vývoj privátních značek"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Market position of a private label
 ŠEFČÍKOVÁ, Lucie
This bachelor thesis pursues private labels in retail chain Albert. The main purpose of this study is to determinate their position on the retail market from consumer perception. Another aim is to find out customer awareness of private labels. The thesis is devided into the theoretical and practical part. The theoretical part focuses on labels issue, especialy on position of private labels on the market. The practical part uses marketing survay, which is realized by online questionnaire survey. The goal of bachelor thesis is to evaluate customers preferences concerning private against commercial brands and their knowledge of private labels quality. The gained data will be used to formulate recommendations which would help to increase sold volume of private label products and improve customers awareness about private labels.
Detailed record
Market position of a private label
 HAVLOVÁ, Veronika
The main purpose of my bachelor thesis is to find how do consumers perceive the private brand of Lidl chain store on the Czech market. The secondary purpose is to find out whether the consumers prefer the quality to quantity, or not. And according to the results I suggest the development of private brands in this chain store. My bachelor thesis is divided into two parts: The theoretical part of my thesis consists of a literature research. It describes the problematics of brand, private brands or the consumer´s behaviour. In conclusion, the research forms the comprehensive overview of the issue. The practical part is made up of my own research. The research is formed by an electronic or paper survey with targeted questions answered by respondents. This method allows many of respondents to answer in a short time. Thanks to these facts the distribution of this method is easy. On one hand the company of Lidl prefers an aggressive marketing policy which is focused on the lowest possible prices. On the other the company can produce the products of good quality despite prices. And this is the main reason why consumers usually buy these products. The result of my research is the development of these things thanks to the better advertisement and to the diversification of the products which consumers had not recognized before. Due to the popularity of these brands I suggest the modernisation of racks, the building of the changing room to try the clothes on. And last but not least I suggest the sales promotion through various competitions and discount coupons.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English